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Our Brand

Excel in your
performance

Fast&Up is the active lifestyle brand of Novelty Pharma,
a Swiss pharmaceutical company, founded in Lugano in 2001
by Dr. MASSIMILIANO BARATELLI with the objective of becoming a
market leader and solution provider in effervescent technology
for the creation and development of new healthcare and nutraceutical products.

With more than 20 years of research and development and experience in manufacturing
of effervescent products, Novelty Pharma is the science behind Fast&Up.

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Our-Brand-2
Our-Brand-3

Fast&Up is the active lifestyle brand of Novelty Pharma, a Swiss pharmaceutical company, established in Lugano in 2001 by Dr. MASSIMILIANO BARATELLI with the objective to become a market leader and solution provider in effervescent technology for the efficient delivery of novel healthcare and nutraceutical products.

With over 20 years of R&D and manufacturing experience in effervescent products, Novelty Pharma is the science behind Fast&Up.

Intelligent Nutrition

Excel in your performance

Innovative Swiss technology

logo swiss formula
logo informed sport

A workshop overlooking the picturesque and beautiful hills of Lugano in Switzerland is where the Fast&Up brand saw the light.

The Baratelli family has always been a sports lover and it was after an interesting conversation with some cyclists that the wonderful journey into the world of nutrition and the birth of the brand began.

It was 2006, and in addition to cyclists, other sportsmen and women were also pointing to unmet needs – and here was the idea for the company.

Faster onset
of action

Easy
to use

Better patient
compliance

Easy
to swallow

Gentle on the
digestive track

Reliable efficacy

Efficient
formulations

Increase in
liquid intake

Qzorb Technology

Discover the innovative fast-absorption technology of
Fast&Up supplements designed to facilitate the intake
and speed up the speed up the assimilation of vitamins.

MORE DETAILS

VITAMINS AND AMINO ACIDS TO GIVE YOU ENERGY!

Easier said than done. The road was full of obstacles, but with passion and expertise, dreams do come true. After many attempts to achieve the right mix of efficacy, taste, flavour and even imaginary perception, the Lugano laboratory was ready to begin the appointment with the outside world.

The verdict was unanimous. The effervescent tablets had hit the mark.

The right mix that delivered results over time. Faster absorption and better bioavailability were and are an unbeatable combination.

What was needed was a product that was easy to use, practical and quick to deliver the desired results – that’s Fast&Up.

And from that day on, the development of nutrition products began, each one responding to a specific need of a health enthusiast or sports fan.

Extensive testing in a variety of conditions and geographical areas has ensured that we have products that meet the requirements of our different customers, while guaranteeing uncompromising levels of performance.

INTELLIGENT SPORT NUTRITION

Boost workout performance

brand boost performance

A lab that is overlooking the picturesque and beautiful hills of Lugano in Switzerland was the place where Fast&Up brand saw the light.

The Baratelli family has always been sports lovers and it was one of those eventful discussions with some bikers which led to the start of a wondrous journey into the world of Nutrition for an active lifestyle.

The year was 2006, and the discussions with cyclists and numerous other sky-runners pointed to unmet needs – and here was a company which took pride in being a world class effervescent manufacturer.

logo novelty pharma

Can we make a product which is effervescent with the right ingredients, unbeatable mix of vitamins, amino acids, boost energy and aid in recovery?
The answer was a resounding Yes!

Easier said than done. The road was filled with hurdles, but with passion and competency; dreams do come true. After multiple attempts at getting the right mix of efficacy, taste, flavor and also imagined perception – the lab in Lugano was ready to start the tryst with the outside world.

The verdict was unanimous. Effervescent tablets had delivered!

We had the right mix which gave results over a period of time. Faster absorption and better bio-availability was an unbeatable combination. A product was needed, which was easy-to- use, practical and fast that gives the desired results – that’s  Fast&Up

It heralded the development of a platform of products for nutrition where each product addressed a specific need of an health enthusiast or a sports lover.

Extensive testing over different conditions and geographies has ensured that we bring out products which meets the requirement of our diverse customers yet ensuring performance levels are in no way compromised

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